We Are Luna

When it comes to food, our philosophy is simple: We say no to guilt, deprivation, and dieting—yes to intuitive nutrition, pleasure, quality ingredients and, of course, chocolate. We also say yes to community. From the LUNAFEST film festival and partnering with the Breast Cancer Fund to Team LUNA Chix, we support strong, creative and committed women, coast-to-coast. Most of all, we say yes to all women who wake up every day and make it happen—at work, in class, on the running path or at the playground with your kids. Whether you need a snack, need a break or just need to connect, LUNA has something for you.

Fat-free, sugar-free and calorie-free are just poor excuses for eating.
Fashion Blogs
Weekend Farmers Markets
Planning Sun-Filled Vacations
Our Current Obsessions
Weekend Getaways with Girlfriends
New Running Shoes
What We Splurge On

Once upon a LUNA…

In 1999, Clif Bar & Company founders Gary and Kit launched LUNA with a singular goal: create a delicious, nutritious bar that women would love. Over 13 years and 20 flavors later, that’s still our driving mission—a mission founded on a dedication to quality, community, sustainability and a balanced workplace. Thank you for joining in the fun!