Naama Bloom is the founder and CEO of HelloFlo.com, a modern-day women's health company. She is a 15+ year marketing leader with a significant track record of building high-performing teams, launching and managing brands, customer acquisition, PR, and direct marketing.
In 2013, she launched HelloFlo with the goal of empowering women and girls to celebrate all stages of their life, from puberty to menopause. HelloFlo's first two promotional videos, "Camp Gyno" and "First Moon Party" have received over 40 million views. Naama holds an MBA from Cornell University and was recently named to AdAge's Creativity 50 for 2014.
What was your initial inspiration for creating HelloFlo?
When I started my business I was really trying to solve a simple problem. I always got my period in the middle of the day and I never had tampons with me. I wanted a service that would show up a few days before my period, hand me a few tampons, and tell me to put them in my work bag. I had no idea that two years later our mission would be expanded to educating women about their bodies through multiple life stages and providing them with the products they need to manage transitions.
What was the most surprising thing you learned about yourself as you entered motherhood?
I've always been an empathetic person but after having children it became almost impossible for me to hear a story without putting myself in the shoes of the storyteller (or subject of the story). I really didn't understand the capacity for feeling that motherhood brings.
What do you ultimately want to accomplish with HelloFlo?
I want to normalize the conversations we have around women's bodies and health. From urinary incontinence to menstruation to sexual dysfunction - I think we'd all be healthier and happier if we lived in a world where we felt comfortable talking about our bodies and addressing our needs.
If you could have lunch with any female figure, past or present, who would it be?
Tina Fey - I want to be her best friend.
What kind of world do you hope your daughter grows up in? Or what is your ultimate wish for your daughter?
I want her to live in a world where she has the freedom and encouragement to do whatever her heart desires.
As a female entrepreneur, what's the most important piece of advice you can impart to other women who want to build their dream businesses?
It's going to be hard, and you'll fail a lot a long the way. But that's ok. It's part of the journey. Build up your calluses and keep going.
What LUNA flavor coincides with your personality & why?
I love the Chocolate Dipped Coconut LUNA. It's much more than it seems. Looks like a chocolate bar but there's so much more in there.
Watch HelloFlo's newest video and ode to new moms, Postpartum: The Musical.