Luna, Beyond the Bar

LUNA is all about good food and good nutrition, but let’s face it: You’re not ONLY what you eat. Here we take a closer look at what feeds your strength. Whether you’re an athlete, an artist, a foodie or just plain awesome, we hope you’ll find something here for you.

WHAT'S HOT WITH LUNA

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Meet the newest sweet ‘n salty LUNA Protein
Meet the newest sweet ‘n salty LUNA Protein

Juggling work, family, friends, travel and workouts? We all know that life is full of busy schedules and tough decisions, but choosing between salty and sweet shouldn’t be one of them. Now, you can have the best of both worlds with our newest addition to the LUNA Protein line - Chocolate Salted Caramel! Satisfy your sweet tooth with decadent caramel filling and silky chocolate coating made with Rainforest Alliance Certified™ cocoa; sprinkled with a dash of salt to fulfill your savory cravings.

Made with the perfect balance of salty and sweet, LUNA Protein Chocolate Salted Caramel makes for the perfect post-workout treat or energy boost for when you need a pick-me-up. You can feel good about the bar’s organic, Rainforest Alliance Certified, and sustainable ingredients and join us in our commitment for a healthier planet and well-being. Like all LUNA Protein bars, Chocolate Salted Caramel is gluten free, low glycemic and with 12 grams of protein, will help keep hunger at bay.

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Her Story: Jenni Luke of Step Up
Her Story: Jenni Luke of Step Up

Jenni Luke is CEO of Step Up, a nonprofit membership organization inspiring women to inspire girls. In this role, she leads one of the nation's most sought-after women's groups in its second decade of service. Overseeing Step Up's offices in Los Angeles, Chicago and New York, Jenni directs the organization's objective of propelling girls from under-resourced communities to fulfill their potential. Under her leadership, Step Up empowers girls to become confident, college-bound, career-focused and ready to join the next generation of professional women. Jenni and Step Up recently announced the organization's expansion to Dallas and Atlanta, slated to occur by 2017.

What's the ultimate vision of Step Up?

Step Up believes all girls should have the opportunity to fulfill their potential. We’re growing our programs to reach 8,000 girls with our high touch, high impact mentorship by 2020.

What's the most powerful aspect of mentorship?

It’s a special thing for someone to look at you and focus on your potential, to help you see things about yourself that are strengths as well as constructively providing guidance on areas for improvement. It’s different from any other kind of relationship.

Who is your personal mentor?

I’ve been fortunate to learn from many incredible people over the years. At the moment one stands out: Caryl Stern, CEO of US Fund for UNICEF. I relocated from Los Angeles to NYC last year for Step Up and she has been instrumental in introducing me to incredible people.

What have been the biggest opportunities and challenges running a business/organization?

Ultimately the biggest challenge and greatest opportunity are the same thing: building consensus around our mission and programs with stakeholders ranging from the teens and communities we serve, to our boards and volunteers, to our staff. It is a creative challenge to do anything on a large scale that is so collaborative. To do it well means we all share in the success, which is the reward.

If you could have lunch with any female past or present, who would it be and why?

Ruth Bader Ginsburg. I’ve always wanted to be on the Supreme Court because I believe in constitutional law as a powerful tool for social change. She wields her power with intelligence, compassion, wit, and grace.

As a female CEO, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions?

Spend just as much time on your personal development as you do on your more formal skill building. Your limits become your company’s limits. Commit to getting out of your own way.

What does "Be Bold" mean to you?

Recognizing fear in all its forms and going directly through it.

What does "stepping out of your comfort zone" mean to you?

Understanding your limits and then knowing that it is a skill to be comfortable going beyond them. Your comfort level improves the more you do it.

What LUNA flavor coincides with your personality & why?

Iced Oatmeal Raisin. I’m healthy and disciplined with a coating of something sweet!

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Carrie Atwood of Team LUNA Chix Seattle
Carrie Atwood of Team LUNA Chix Seattle

In 2012 our Team LUNA Chix season was just starting. It was my 6th season with the local team and my first season as co-leader. We had just returned from a fabulously fun time at LUNA summit, I was three weeks away from racing in the ITI Cross World Championships and I went for a bike ride with a member of the Team LUNA Chix Seattle Cycling team.  It was on that ride that I noticed something wasn't quite right. The following week consisted of a first place finish in a mountain bike race, my 38th birthday and the loss of vision in my left eye.  I also found out I had a brain tumor and I was going to have brain surgery.  

 

The same day I found out, the team had already planned to meet for photos for the website. I confided in two teammates that day, and I told the rest of the team shortly there after. The love and support I received from my LUNA teammates, the LUNA participants and LUNA corporate was amazing. The LUNA Chix swooped in and took care of me and my family. The teammates took over the leadership duties, they provided weeks and weeks worth of meals, they comforted me in the scary days before surgery and they made me laugh and heal in the days after. The doctor even gave them permission to help me hobble around while still in the hospital - a task given to only the most trusted and capable individuals. I had never felt what it was like to be part of a community.  Sure I knew what it meant, and I lived in one, but it wasn't until I was in this place of need, did I truly understand what it meant. The LUNA Chix are community.  

Two weeks after surgery, my husband took me to the gym and I peddled on a recumbent bike for 20 minutes and then slept for 3 hours! Recovery was hard, but the 6 weeks of daily radiation treatments were exhausting.  My family, friends and the LUNA girls helped me through it all. They were there for all of my first post surgery races including a half marathon PR (personal record) the following summer! I'm not as competitive these days but I still take my role with the LUNA Chix as seriously as I did that first season over 8 years ago and I try to give to them as much as they have given to me!

Read more of Carrie's story at TeamLUNAChix.com.

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Julia Lewis of Team LUNA Chix Phoenix
Julia Lewis of Team LUNA Chix Phoenix

In Julia's words: This isn’t all about triathlon, although it may seem so. This is about an overweight little girl who was often made fun of for her weight, who believed she wouldn’t make sports or dance teams, so she didn’t try out, and she was never asked out on dates and therefore believed she wasn’t pretty. She believed she would always be heavy and always spoke negatively to herself. This is now a girl who is beginning to believe in herself and understanding that this is about the journey, not just crossing the finish line. I still catch myself talking down to myself or disregarding my dreams. Then in the quiet moments, I remember that I’m pretty badass. That I’ve accomplished a lot. And for that, I am proud. I am practicing speaking highly of myself. More often than not, that is harder than training for the actual race. Then in the quiet moments during a race, when I only have my thoughts to listen to, the feelings of accomplishment surface. I remember what it feels like to be scared, to believe that I could never be great, or live my goals. I know what it’s like to work hard, really hard, feel the pain, and overcome the obstacles. Overcoming the obstacles are what got me where I am now. All of these thoughts rush through my body, as if I’m reliving them in 1,000x speed. And then I cross the finish line and the tears come. I did it. This is really what it’s about.

  

How long have you been a member of Team LUNA Chix? This is my first year.

What inspired you to join the Chix? I had just finished my first triathlon and was still riding the high when I learned about Team LUNA Chix. I was drawn to the idea of an organization of women supporting each other in being healthy and training for triathlons. Prior to joining the team, I had lost 70 pounds and was supported by incredible women along the way. I chose the phrase “Why Not?” to be my motto for 2015, so when the opportunity to apply for Team LUNA Chix presented itself, I said, “Why Not?”

What's the value of the program? The Team LUNA Chix program provides support, community, and friendship to all ages and abilities of women. TLC has pushed me beyond what I ever thought was possible.

What's been the most memorable event/race during your time with the team? Esprit de She in May 2015. It was my 1st Olympic distance, 2nd triathlon ever, and 1st race as a LUNA Chix. I had the best race! Everything went smoothly and I was on a high the entire race. I always get emotional at races but I was extra emotional at this race. I kept thinking, "I'm doing a triathlon! And I'm on a team!" The overweight girl that sometimes is still in my head was crying. I worked hard, I broke through the barriers, and I took control of my life! I feel so grateful to be on Team LUNA Chix, partly because I can support other women like I have been supported.

What pro athlete do you look up to and why? Katerina Nash. She’s an incredible athlete and a beautiful person. She rode the hills with me at LUNA Chix Summit when I was struggling. I didn’t know she was a pro athlete until the end of the ride and felt honored that she stayed back with me.

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life? Applying for a triathlon team is being bold and forced me to step out of my comfort zone! I felt inadequate and scared. But my motto “why not?” pushed me forward and I am forever grateful. Shortly after being accepted onto the LUNA Chix team, I signed up for my first IM 70.3. I never even dreamed of doing an ironman, talk about stepping out of my comfort zone! I know I can do it, especially with the support of Team LUNA Chix!

What LUNA flavor coincides with your personality and why? Chocolate salted caramel. Because I am sweet and savory. 

Learn more about the Phoenix Triathlon Team LUNA Chix!

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Her Story: Kelli Sargent of Run for Her
Her Story: Kelli Sargent of Run for Her

Motivated by her mother's battle with cancer, Kelli Sargent created a marketing and operations plan for a 5k run/walk for ovarian cancer in her USF Sport Management Master's program. She later partnered with Cedars-Sinai Medical Center to create Run for Her®, a 5k Run and Friendship Walk for ovarian cancer.  2015 will mark the 11th annual Run for Her which has become one of the largest ovarian cancer run/walks in the nation. To date, Run for Her has raised over $7 million and has expanded nationally and internationally with events in New York and the Bay Area and participants in all 50 states and several countries through the Sleepwalkers Around the World™ program. There is no reliable test to detect ovarian cancer and the symptoms are vague making awareness and raising funds for research key components of the Run for Her mission.

What's the ultimate vision of the Run for Her program/organization?

It’s a really good question.  I don’t see an ultimate vision for Run for Her as much as a forever evolving one.  From the creation of Sleepwalkers Around the World to expansion to other cities, the main goal of Run for Her is to continue to think creatively and strategically on how we can engage and educate people around the world while at the same time raising money for ovarian cancer, a disease that has no reliable detection method.

What have been the biggest opportunities and challenges organizing a race of this magnitude?

One of the biggest opportunities has been the ability to leverage social media and corporate sponsors to grow and share our Sleepwalkers Around the World program which has led to participation around the world from Colorado and Florida to Hong Kong and Bali. The biggest challenge is the seemingly infinite avenues to explore for potential opportunity. It is easy to get excited about all the ideas which makes you want to do them all, but then you are just spinning your wheels and end up not excelling in any of them.  Another challenge is always trying to think a few steps ahead to differentiate from the multiplicity of events happening every weekend while at the same time maintaining the personal touch. 

What is the most valuable lesson that your mother taught you?

A flurry of valuable lessons from my Mom just rushed into my mind as I read this question and they all make me smile.  My mom would always say, “this too shall pass.”  She was always so hopeful and positive. Whenever I am going through a challenging time, I hear my mom say those words and it shifts my mindset to a positive one and brings a huge sense of comfort. She also said to smile.  She said it not only makes you feel , but it also makes anyone around you feel better too.

As a female entrepreneur, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions? 

It’s really important to have a short term and long term strategic plan and continue to revisit those plans and revise them as needed. Working to develop a handful of mentors to lend expertise makes an instrumental impact. A strong team is also invaluable. I feel so grateful for the incredible team of people that make up Run for Her. Without them, Run for Her would not be where it is today.

What does "Be Bold" mean to you?

“Be Bold” means to not be afraid to go after what you believe in.  Whether in your personal life or work life, see the challenges as opportunities for growth and change.  And sometimes being bold means knowing your limits and being courageous enough to say no.

What does "stepping out of your comfort zone" mean to you?

It’s the space where we change and grow. I don’t think that means you have to be there all the time, but any time I have engaged in it and embraced it the result has always been positive. I never thought I would be able to ask for donations from people, make a sponsorship pitch to a company, or speak publicly. However my passion and determination to raise money and awareness meant I needed to get out of my comfort zone and embrace rejection and the words I will without a doubt stumble on while speaking. and be bold enough to believe it’s all just another opportunity.

What LUNA flavor coincides with your personality & why? 

Nutz Over Chocolate because sometimes my ideas might seem kind of nuts but there is a rich and savory process going on underneath.

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Life after LUNAFEST: Jen McGowan
Life after LUNAFEST: Jen McGowan

Award-winning filmmaker Jen McGowan has quickly become one of the most on-the-rise directors in entertainment after several years of hitting the festival circuit with her critically acclaimed short films, including LUNAFEST back in 2011 with her film Touch. Through a producer she met at LUNAFEST, Jen was able to secure support for her first feature-length film. In March 2014, McGowan premiered her feature film directorial debut, KELLY & CAL, at the renowned SXSW Film Festival and received the Gamechangers Award - past recipients include Hannah Fidell (A Teacher, SXSW 2013), Megan Griffiths and Amy Seimetz (Eden and Sun Don’t Shine, both SXSW 2012) and 2014 Keynote Speaker Lena Dunham (Tiny Furniture, SXSW 2010).

Jen's latest film is about a punk-rocker turned suburban mom, Kelly (Juliette Lewis), who is nostalgic for a life she can no longer have and uncertain of a future she doesn't yet fit in. Seventeen-year-old Cal (Jonny Weston) is frustrated at his lack of control over the hand he's been dealt. When the two strike up an unlikely friendship, it's the perfect spark needed to thrust them both back to life. The film is being released by IFC Films and is hitting theatres across the country on September 5. Jen's unique storytelling, creativity, and boldness have allowed her to continuously develop films that will change the landscape of movie making in the years to come.

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Karen Hinkle of Team LUNA Chix Salt Lake City
Karen Hinkle of Team LUNA Chix Salt Lake City

How long have you been a member of Team LUNA Chix? This is the first year for the Salt Lake City Run Team so it's my first year too!

What inspired you to join the team? A friend told me about the team being established. I researched the cause and felt that this would be a great team to be part of - the ability to be part of something that was bigger than myself!

What's the value of the LUNA Chix program? Invaluable - this gives me the chance to get to know other women who share my values and push me to be a better me!

What's been the most memorable event/race during your time with the team? Race for Grief - great race for a great cause and I was able to take first in overall women! 

What pro athlete do you look up to and why?  Tara Summers - while she may not be considered a "pro" - she is a pro in my eyes.  She is a very good friend and talented runner that has pushed me beyond what I ever thought I could do!  She continues to support me in many ways!

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life? My entire life I have actually been pretty shy - being a part of TLC has given me the opportunity in many ways to do exactly that - "be bold" and "step out of my comfort zone".  As a team member I have been able to talk to many others about joining the team for our weekly team runs.  I have also been able to talk with fellow runners at different runs about the gear that I am wearing and the cause I am supporting.  Lastly, as I continue to push myself to be better and faster, I am stepping out of my comfort zone as I have set a goal to qualify and run in the Boston Marathon.

What LUNA flavor coincides with your personality and why?  White Chocolate Macadamia - I have always been told I am a sweet person, but I can be a bit nutty at times!

Join our Salt Lake City Run Team LUNA Chix on their next run! 

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Her Story: Naama Bloom of HelloFlo.com
Her Story: Naama Bloom of HelloFlo.com

Naama Bloom is the founder and CEO of HelloFlo.com, a modern-day women's health company. She is a 15+ year marketing leader with a significant track record of building high-performing teams, launching and managing brands, customer acquisition, PR, and direct marketing.

In 2013, she launched HelloFlo with the goal of empowering women and girls to celebrate all stages of their life, from puberty to menopause. HelloFlo's first two promotional videos, "Camp Gyno" and "First Moon Party" have received over 40 million views. Naama holds an MBA from Cornell University and was recently named to AdAge's Creativity 50 for 2014.

What was your initial inspiration for creating HelloFlo?

When I started my business I was really trying to solve a simple problem. I always got my period in the middle of the day and I never had tampons with me. I wanted a service that would show up a few days before my period, hand me a few tampons, and tell me to put them in my work bag. I had no idea that two years later our mission would be expanded to educating women about their bodies through multiple life stages and providing them with the products they need to manage transitions.

What was the most surprising thing you learned about yourself as you entered motherhood?

I've always been an empathetic person but after having children it became almost impossible for me to hear a story without putting myself in the shoes of the storyteller (or subject of the story). I really didn't understand the capacity for feeling that motherhood brings.

What do you ultimately want to accomplish with HelloFlo?

I want to normalize the conversations we have around women's bodies and health. From urinary incontinence to menstruation to sexual dysfunction - I think we'd all be healthier and happier if we lived in a world where we felt comfortable talking about our bodies and addressing our needs.

If you could have lunch with any female figure, past or present, who would it be?

Tina Fey - I want to be her best friend.

What kind of world do you hope your daughter grows up in? Or what is your ultimate wish for your daughter?

I want her to live in a world where she has the freedom and encouragement to do whatever her heart desires.

As a female entrepreneur, what's the most important piece of advice you can impart to other women who want to build their dream businesses?

It's going to be hard, and you'll fail a lot a long the way. But that's ok. It's part of the journey. Build up your calluses and keep going.

What LUNA flavor coincides with your personality & why?

I love the Chocolate Dipped Coconut LUNA. It's much more than it seems. Looks like a chocolate bar but there's so much more in there. 

Watch HelloFlo's newest video and ode to new moms, Postpartum: The Musical

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Meet Susanna & Elaina of 4Corners
Meet Susanna & Elaina of 4Corners

San Diego and Bali’s coveted residential and commercial interior design team, 4 CORNERS International Design Concepts is a sister duo lead by San Diego natives, Elaina Myers and Susanna Samaniego. Splitting time between North County San Diego and Bali Indonesia, the sisters boast a portfolio of award winning designs from beach bungalows in the far east to million dollar estates on the west coast. With access to imports from the unique markets of Bali, the sister's effortlessly illustrate worldly travel to local living—a signature look seen frequently on Fox 5 Design Segments, style blogs and numerous interior design publications.

  

What inspired you to create 4 Corners?

Susanna: I was looking for something to fuel my passion to be creative! I needed something a little bit more than what working for "the man" was providing for me. I always saw myself owning my own business and when the stars aligned for my sister and I to take this leap of faith, it was a no brainer. We have been on a creative roller coaster ever since, and I couldn't be more happier about it!

Elaina: The desire to be my own boss and make my own rules and a love for design and the creative process.

How would you describe your dynamic as sisters and as business partners?

Susanna: A popular question for us sisters! I would describe it with one word: Diamond- interesting in shape, sometime rough, mostly smooth. Transparent, strong and beautiful! Rare too! (We're lucky!)

Elaina: We have a healthy dynamic. As sisters we do the usual sisterly things- borrow each other's clothes, tell each other straight up what we think, laugh over silly things and argue over silly things. As business partners we're supportive of each other. There is a loyalty there that is very comforting and makes me feel more confident in my work, knowing that Susanna has my back no matter what.  

Where/what/who is your main source of design inspiration?

Susanna: I find design inspiration in a lot of places. My hometown, San Diego inspires me (the beach, the sand, the sunsets, the hikes). I also refer to design magazines and websites quite often for inspiration. And then my boyfriend Tyler inspires me daily. He, too, is a designer and the way his brain works is amazing!

Elaina: I love looking at magazines and design books and I'm a big Pinterest girl. I love studying images of different spaces, seeing what other people are doing. Nature is also my big inspiration. I live in Bali where there is amazing natural beauty. The rice paddies, the beaches and the volcanoes. It's such a dynamic island. I'm also inspired by certain people in my life, their spirit and energy. I'm very blessed to have wonderful friends and family that inspire me daily.

What have been the biggest opportunities and challenges starting your own business?

Susanna: Lots of up hills and down hills!! We are still walking it through. The tough parts for me is staying afloat and believing in our long term vision.  There are days that I want to quit, but I am quickly reminded of my freedom, creative opportunities and awesome partnership!  The opportunities that are presented to us daily are still blowing my mind.  I some times find myself in situations or moments during my day where I think to myslef, "Ha! This is so much fun! Sure beats sitting behind a desk!"

Elaina: Moving to Bali and starting our business both in California and Bali was a huge opportunity and a big challenge at the same time. I was dealing with language barriers and massive cultural differences and I just had to figure it out. I learn best by diving in and making mistakes and learning from them. I now speak the language and I have wonderful relationships with the beautiful artisans here in Bali. That's been a huge opportunity for us. 

    

As female entrepreneurs, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions?

Susanna: This may be the obvious, but it's SO true. Dont Quit! Keep at it! Work hard and be nice. 

Elaina: First you have to recognize what makes you happy, be clear about it and then you have to let go of any fear and trust in yourself. It can be scary and difficult at times but just keep at it. It takes time to build something. See it through. 

If you could have lunch with any female past or present, who would it be and why? 

Susanna: Audrey Hepburn! She has always inspired me not only with her talent, but with her delightful presence she always had!  She is a style icon in so many ways and to sit for an hour and have lunch with this woman would be dream come true!  The way she carried herself was impeccable and still in style!

Elaina: I would have lunch with my great grandmother, Bibi. She died when I was too young to know what I know now. She had such beautiful style and her home in Mexico City was incredible, I still remember it. I would love to sit down with her and hear her stories. Hear what inspired her. I think knowing about your ancestors is important in better understanding yourself. I like to think that she and I have a lot in common. 

What does "Be Bold" mean to you?

Susanna: Being bold to me is breaking the rules, and thinking outside the box. Using statement pieces in my work and making statements in my life! Not being afraid of what the masses will think. This was hard for me when I first started our business. I am still working on it. But I have gotten much better. It was once I started peeling back the layers of what others thought  when I slowly started to feel bold and brave and discovered my own self worth. That's also when good design happens!

Elaina: Be Bold to me is to be fearless. To do the wild things that you think about doing with no care as to what others may think.

What does "stepping out of your comfort zone" mean to you?

Susanna: It was once I started to realize my value and worth, that I was finally confident with stepping out of my comfort zone. Again, I feel like this is when good things happen.

Elaina: It means doing something in a way that feels foreign and a little scary but that you somehow know is the right way to go. It's inviting change into your life. 

What LUNA flavor coincides with your personality & why?

Susanna: I'm a Honey Salted Peanut gal! I can be very nice and smooth but every once in a while I have a salty bite! (which is a good thing, right??)

Elaina: Nutz Over Chocolate. Sweet and salty in one. It's a balanced flavor, it feels healthy and naughty and the same time. A bit of both is important. 

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Meet Designer Shelby Olson
Meet Designer Shelby Olson

In honor of National Packaging Design Day on May 7th, we're so excited to introduce you to Shelby Olson, LUNA Bar's own incredible designer!

How long have you been a designer for LUNA? 7 awesome years

What was it like seeing packaging you designed on shelf for the first time? Really fun!! I love being in different parts of the country and suddenly coming upon a LUNA Bar in random places. Like little Easter eggs reminding me of my work.

Where do you get inspiration for packaging design from? A lot comes from traveling, seeing new places and products with fresh eyes. Wandering the gourmet chocolate aisles in stores. The colors and beauty in nature. Oh, and really good coffee.

What packaging project are you most proud of? That’s hard to say. I’ve gotten the opportunity to work on several amazing brands at Clif Bar. I definitely have a special place in my heart for LUNA though.

How long does it take for packaging ideas to go from concept to shelf? It can take a few months or up to a year depending on the amount of change a package design goes through. 

What LUNA flavor coincides with your personality and why? I’d have to say Chocolate Dipped Coconut. I’m a huge fan of anything coconut (reminds me of being somewhere tropical) and I love the teal, ocean blue color. All in all, a very happy flavor.

Team LUNA Chix

Team LUNA Chix brings together women interested in learning new sports, staying active and inspiring others to do the same. TLC consists of 14 Local Teams, including women at all levels and the Pro Team which includes 6 of the country’s most amazing (and winning) professional athletes. Together the teams train, compete and support each other, while also fundraising for the Breast Cancer Fund

Connecting Women Through Film

LUNAFEST is a traveling film festival of award-winning short films by, for, and about women. Every screening raises funds and awareness for local women’s nonprofits and LUNA’s beneficiary, the Breast Cancer Fund.

Upcoming Events See All

Causes We Support

BREAST CANCER FUND

Only 1 out of 10 women with breast cancer have a genetic history of the disease. Breast Cancer Fund is working to find and eliminate environmental causes of breast cancer.

VISIT

HEALTHY CHILD HEALTHY WORLD

Educates parents, supports protective policies, and engages communities to create healthy environments where children and families can flourish.

VISIT