Luna, Beyond the Bar

LUNA is all about good food and good nutrition, but let’s face it: You’re not ONLY what you eat. Here we take a closer look at what feeds your strength. Whether you’re an athlete, an artist, a foodie or just plain awesome, we hope you’ll find something here for you.


Meet the newest sweet ‘n salty LUNA Protein
Meet the newest sweet ‘n salty LUNA Protein

Juggling work, family, friends, travel and workouts? We all know that life is full of busy schedules and tough decisions, but choosing between salty and sweet shouldn’t be one of them. Now, you can have the best of both worlds with our newest addition to the LUNA Protein line - Chocolate Salted Caramel! Satisfy your sweet tooth with decadent caramel filling and silky chocolate coating made with Rainforest Alliance Certified™ cocoa; sprinkled with a dash of salt to fulfill your savory cravings.

Made with the perfect balance of salty and sweet, LUNA Protein Chocolate Salted Caramel makes for the perfect post-workout treat or energy boost for when you need a pick-me-up. You can feel good about the bar’s organic, Rainforest Alliance Certified, and sustainable ingredients and join us in our commitment for a healthier planet and well-being. Like all LUNA Protein bars, Chocolate Salted Caramel is gluten free, low glycemic and with 12 grams of protein, will help keep hunger at bay.

Her Story: Jenni Luke of Step Up
Her Story: Jenni Luke of Step Up

Jenni Luke is CEO of Step Up, a nonprofit membership organization inspiring women to inspire girls. In this role, she leads one of the nation's most sought-after women's groups in its second decade of service. Overseeing Step Up's offices in Los Angeles, Chicago and New York, Jenni directs the organization's objective of propelling girls from under-resourced communities to fulfill their potential. Under her leadership, Step Up empowers girls to become confident, college-bound, career-focused and ready to join the next generation of professional women. Jenni and Step Up recently announced the organization's expansion to Dallas and Atlanta, slated to occur by 2017.

What's the ultimate vision of Step Up?

Step Up believes all girls should have the opportunity to fulfill their potential. We’re growing our programs to reach 8,000 girls with our high touch, high impact mentorship by 2020.

What's the most powerful aspect of mentorship?

It’s a special thing for someone to look at you and focus on your potential, to help you see things about yourself that are strengths as well as constructively providing guidance on areas for improvement. It’s different from any other kind of relationship.

Who is your personal mentor?

I’ve been fortunate to learn from many incredible people over the years. At the moment one stands out: Caryl Stern, CEO of US Fund for UNICEF. I relocated from Los Angeles to NYC last year for Step Up and she has been instrumental in introducing me to incredible people.

What have been the biggest opportunities and challenges running a business/organization?

Ultimately the biggest challenge and greatest opportunity are the same thing: building consensus around our mission and programs with stakeholders ranging from the teens and communities we serve, to our boards and volunteers, to our staff. It is a creative challenge to do anything on a large scale that is so collaborative. To do it well means we all share in the success, which is the reward.

If you could have lunch with any female past or present, who would it be and why?

Ruth Bader Ginsburg. I’ve always wanted to be on the Supreme Court because I believe in constitutional law as a powerful tool for social change. She wields her power with intelligence, compassion, wit, and grace.

As a female CEO, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions?

Spend just as much time on your personal development as you do on your more formal skill building. Your limits become your company’s limits. Commit to getting out of your own way.

What does "Be Bold" mean to you?

Recognizing fear in all its forms and going directly through it.

What does "stepping out of your comfort zone" mean to you?

Understanding your limits and then knowing that it is a skill to be comfortable going beyond them. Your comfort level improves the more you do it.

What LUNA flavor coincides with your personality & why?

Iced Oatmeal Raisin. I’m healthy and disciplined with a coating of something sweet!

Sandy Almendarez of Team LUNA Chix Phoenix
Sandy Almendarez of Team LUNA Chix Phoenix

How long have you been a member of Team LUNA Chix?

This is my second season on the Phoenix Triathlon team. I have been on the team since April 2014.

What inspired you to join the team?

It was the encouragement I received from the LUNA Chix when I first entered the triathlon world that inspired me to join the team after I gained experience. I wanted to help women take their first steps, just like LUNA Chix helped me get started. I was inspired by the encouragement of like-minded women to do something that I didn’t think was possible.

I had been a runner for a few years when joined a LUNA bike in August 2012. Running injuries led me to try swimming and biking as cross training, but I didn’t think I’d ever actually DO a triathlon. I was the slowest person on the ride ride, but the LUNA team made me feel welcome. LUNA Chick Jill stayed with me the whole time, encouraging me because, she said, I could do more than I thought I could.

The next weekend, I showed up at LUNA’s open water swim clinic with then LUNA Pro Terra Castro at a nearby lake. We learned about wetsuits, drafting in the water and (gasp!) peeing on the bike. LUNA Chick Kim discussed googles with me and even offered to meet me for coffee because I was kinda, sorta thinking about doing a triathlon.

One more LUNA bike workout, and I was convinced. I was going to be a triathlete. I completed by first one in September, two months after my first LUNA workout, and I remember seeing LUNA Chick Laura before the race with a big smile, telling me “You’re going to love this.” She was right.

What's the value of the Team LUNA Chix program?

The program is invaluable.

The Pro team is filled of amazing athletes that have advanced sports for women of all levels. The LUNA pros are so accomplished (for instance this year, Katerina Nash won her first endure event at the Nor-Cal Enduro series and Catharine Pendrel won the Sea Otter Classic XC), yet they are so humble and willing to help the local teams by leading clinics in our cities and at Summit. They are amazing!

The sponsored athletes offer a great guide to the many of us who are balancing our race schedules with busy lives. As my life is about to get a lot busier (with a baby due June 11) , I can look to Andrea Fisher as an example of a woman who has young children, yet still finds time to excel at triathlons.

And of course the local teams have provided the most value to me. The local Phoenix team has created an atmosphere of encouragement that has led to the strongest bond among friends. I’ve watched women accomplish so much by being connected to LUNA from their first open water swim to their Ironman distance PR, and I’ve met some pretty heft goals myself, including two 70.3 distance races and competing in a triathlon while I was eight months pregnant.

What's been the most memorable event/race during your time with TLC?

My most memorable race was in May 2015, when I raced with my LUNA kit at eight months pregnant. It was at Esprit de She, a female-only triathlon in Tempe, AZ, that our team used as a focal point for the season. We held clinics in advance that specifically targeted the Esprit de She course to encourage women to participate.

I was happy to only volunteer at the event, which was the original plan, but the Friday before I got the opportunity to get a race entry. I discussed with the LUNA team, and they encouraged me to go for it. I wasn’t sure I could do it, even the short super sprint distance, but I had the fire inside me to try. Plus, since I did the shortest distance, I was still able to volunteer for the women who competed in the longer races.

Yes, I was slow; yes, I didn’t quite fit in my kit; and yes, the eight miles on the bike felt like 60; but I did it! It was so great to get the encouragement from spectators as they would say “Go LUNA mama!” and “You are amazing.”

It was the most memorable because it embodies what being on the LUNA team means: taking the leap into something you want that’s hard. I did it knowing I had the support and love of like-minded women. People outside of this world may think I’m crazy, but the LUNA Chix and their supporters get me; that is something I won’t forget.

What female (or male) pro athlete do you look up to and why?

I want to answer every LUNA pro athlete! I want to handle a bike like Andrea Waldis, jump from triathlons to cyclocross like Hannah Rae Finchamp, and get an Olympic medal like Georgia Gould.

But the athlete that I most look up to is LUNA sponsored athlete Terra Castro. She led an open water swim clinic for the Phoenix Triathlon Team in 2012 that I attended before I competed in a triathlon. Watching her ease in the water and her run form were amazing, and she was so kind to give us tips on improving in these areas of triathlon. I saw her, and I thought, “If that’s a triathlete, that’s what I’m want to be.”

A year later, Terra came back to lead a transition clinic for the team. By this time had a few races under my belt, but was not on the LUNA team yet. She showed us how to lay out our items and how to put cycling shoes on while riding so we could leave them clipped on the bike.

I still use the tips she gave us about swimming, running and transitions, but the best lesson she taught was to keep it fun. She said racing should be fun, and if it isn’t, we need to change something to make it that way. That’s something I remind myself when the training gets discouraging.

I’ve followed Terra on social media after her retirement from the LUNA pro team and her move to Detroit where she coaches at a gym and continues to push people to accomplish their goals. Plus, I am in love with her new dog Luna; Terra, please post more pics of her!

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life?

Real life happens outside of the comfort zone. It’s a risk, and it’s scary to know that failure is just over that cliff, but expanding beyond want you know can do is what give us memories. Happiness comes from growth, and that can only be achieved by leaving the security of sameness.

Triathlons are a great way for me to step out of my comfort zone, always with a mind to conquer new distances, challenges and races. My first sprint was so remarkable, but then so was the first Olympic. In 2014, I completed my first 70.3 in a race I was warned against; it was a difficult course and poorly run. After that, I knew I could do anything. My second 70.3 triathlon came a week after I found out I was pregnant.

This pregnancy has spurred many uncomfortable thoughts. I am happy and excited for my son to come within the next two weeks, but it’s not comfortable to think about how he will change everything. Can I still be a triathlete? Will I be able to meet my work and personal commitments with a baby? Can I even be a mom?

I’m sure the answers will be yes; in fact, they have to be yeses for me to keep sane.

But just to ensure I continue to step out of my comfort zone, I have signed up for my third 70.3 triathlon less than five months after I give birth. Thankfully, I will have the support of most of the Phoenix LUNA Triathlon team and other amazing tri women who have also signed up for Ironman Austin 70.3 on Nov. 8.

Can I train for this race with a new born? It won’t be comfortable, but it will give me memories and make me happy.

What LUNA flavor coincides with your personality and why?

My favorite LUNA bar: Honey Salted Peanut. Like me, its diversity combines to create a sweet, strong package that’s (mostly) organic. Also like me, it encourages women to get through difficult training days.

Julia Lewis of Team LUNA Chix Phoenix
Julia Lewis of Team LUNA Chix Phoenix

In Julia's words: This isn’t all about triathlon, although it may seem so. This is about an overweight little girl who was often made fun of for her weight, who believed she wouldn’t make sports or dance teams, so she didn’t try out, and she was never asked out on dates and therefore believed she wasn’t pretty. She believed she would always be heavy and always spoke negatively to herself. This is now a girl who is beginning to believe in herself and understanding that this is about the journey, not just crossing the finish line. I still catch myself talking down to myself or disregarding my dreams. Then in the quiet moments, I remember that I’m pretty badass. That I’ve accomplished a lot. And for that, I am proud. I am practicing speaking highly of myself. More often than not, that is harder than training for the actual race. Then in the quiet moments during a race, when I only have my thoughts to listen to, the feelings of accomplishment surface. I remember what it feels like to be scared, to believe that I could never be great, or live my goals. I know what it’s like to work hard, really hard, feel the pain, and overcome the obstacles. Overcoming the obstacles are what got me where I am now. All of these thoughts rush through my body, as if I’m reliving them in 1,000x speed. And then I cross the finish line and the tears come. I did it. This is really what it’s about.


How long have you been a member of Team LUNA Chix? This is my first year.

What inspired you to join the Chix? I had just finished my first triathlon and was still riding the high when I learned about Team LUNA Chix. I was drawn to the idea of an organization of women supporting each other in being healthy and training for triathlons. Prior to joining the team, I had lost 70 pounds and was supported by incredible women along the way. I chose the phrase “Why Not?” to be my motto for 2015, so when the opportunity to apply for Team LUNA Chix presented itself, I said, “Why Not?”

What's the value of the program? The Team LUNA Chix program provides support, community, and friendship to all ages and abilities of women. TLC has pushed me beyond what I ever thought was possible.

What's been the most memorable event/race during your time with the team? Esprit de She in May 2015. It was my 1st Olympic distance, 2nd triathlon ever, and 1st race as a LUNA Chix. I had the best race! Everything went smoothly and I was on a high the entire race. I always get emotional at races but I was extra emotional at this race. I kept thinking, "I'm doing a triathlon! And I'm on a team!" The overweight girl that sometimes is still in my head was crying. I worked hard, I broke through the barriers, and I took control of my life! I feel so grateful to be on Team LUNA Chix, partly because I can support other women like I have been supported.

What pro athlete do you look up to and why? Katerina Nash. She’s an incredible athlete and a beautiful person. She rode the hills with me at LUNA Chix Summit when I was struggling. I didn’t know she was a pro athlete until the end of the ride and felt honored that she stayed back with me.

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life? Applying for a triathlon team is being bold and forced me to step out of my comfort zone! I felt inadequate and scared. But my motto “why not?” pushed me forward and I am forever grateful. Shortly after being accepted onto the LUNA Chix team, I signed up for my first IM 70.3. I never even dreamed of doing an ironman, talk about stepping out of my comfort zone! I know I can do it, especially with the support of Team LUNA Chix!

What LUNA flavor coincides with your personality and why? Chocolate salted caramel. Because I am sweet and savory. 

Learn more about the Phoenix Triathlon Team LUNA Chix!

Her Story: Kelli Sargent of Run for Her
Her Story: Kelli Sargent of Run for Her

Motivated by her mother's battle with cancer, Kelli Sargent created a marketing and operations plan for a 5k run/walk for ovarian cancer in her USF Sport Management Master's program. She later partnered with Cedars-Sinai Medical Center to create Run for Her®, a 5k Run and Friendship Walk for ovarian cancer.  2015 will mark the 11th annual Run for Her which has become one of the largest ovarian cancer run/walks in the nation. To date, Run for Her has raised over $7 million and has expanded nationally and internationally with events in New York and the Bay Area and participants in all 50 states and several countries through the Sleepwalkers Around the World™ program. There is no reliable test to detect ovarian cancer and the symptoms are vague making awareness and raising funds for research key components of the Run for Her mission.

What's the ultimate vision of the Run for Her program/organization?

It’s a really good question.  I don’t see an ultimate vision for Run for Her as much as a forever evolving one.  From the creation of Sleepwalkers Around the World to expansion to other cities, the main goal of Run for Her is to continue to think creatively and strategically on how we can engage and educate people around the world while at the same time raising money for ovarian cancer, a disease that has no reliable detection method.

What have been the biggest opportunities and challenges organizing a race of this magnitude?

One of the biggest opportunities has been the ability to leverage social media and corporate sponsors to grow and share our Sleepwalkers Around the World program which has led to participation around the world from Colorado and Florida to Hong Kong and Bali. The biggest challenge is the seemingly infinite avenues to explore for potential opportunity. It is easy to get excited about all the ideas which makes you want to do them all, but then you are just spinning your wheels and end up not excelling in any of them.  Another challenge is always trying to think a few steps ahead to differentiate from the multiplicity of events happening every weekend while at the same time maintaining the personal touch. 

What is the most valuable lesson that your mother taught you?

A flurry of valuable lessons from my Mom just rushed into my mind as I read this question and they all make me smile.  My mom would always say, “this too shall pass.”  She was always so hopeful and positive. Whenever I am going through a challenging time, I hear my mom say those words and it shifts my mindset to a positive one and brings a huge sense of comfort. She also said to smile.  She said it not only makes you feel , but it also makes anyone around you feel better too.

As a female entrepreneur, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions? 

It’s really important to have a short term and long term strategic plan and continue to revisit those plans and revise them as needed. Working to develop a handful of mentors to lend expertise makes an instrumental impact. A strong team is also invaluable. I feel so grateful for the incredible team of people that make up Run for Her. Without them, Run for Her would not be where it is today.

What does "Be Bold" mean to you?

“Be Bold” means to not be afraid to go after what you believe in.  Whether in your personal life or work life, see the challenges as opportunities for growth and change.  And sometimes being bold means knowing your limits and being courageous enough to say no.

What does "stepping out of your comfort zone" mean to you?

It’s the space where we change and grow. I don’t think that means you have to be there all the time, but any time I have engaged in it and embraced it the result has always been positive. I never thought I would be able to ask for donations from people, make a sponsorship pitch to a company, or speak publicly. However my passion and determination to raise money and awareness meant I needed to get out of my comfort zone and embrace rejection and the words I will without a doubt stumble on while speaking. and be bold enough to believe it’s all just another opportunity.

What LUNA flavor coincides with your personality & why? 

Nutz Over Chocolate because sometimes my ideas might seem kind of nuts but there is a rich and savory process going on underneath.

Her Story: Megan Alexander
Her Story: Megan Alexander

Megan Alexander is a national news correspondent, host, emcee and actress. She can be seen every evening as a correspondent on the longest-running, top-rated syndicated national news magazine television show Inside Edition. Alexander is also a Special Correspondent for CBS Television with the team at Thursday Night Football, covering NFL games and related stories for all CBS affiliates around the world. She has covered the last five Super Bowls, the Democratic National Convention, the MTV awards, the CMA and ACM awards and serves as a guest commentator on shows like the Wendy Williams show, Showbiz Tonight, Fox News and CBS. She sits on the Board of Governors for the Hugh O’Brian Youth foundation. Megan splits her time between New York City and Nashville, TN. Megan and her husband are the proud parents of a 4-year-old son and have a baby on the way.

What is it about the field of journalism that excites you the most?

What excites me the most is the opportunity to tell stories. There are countless stories to tell – our country is rich with them – from the lighthearted to the serious, to the inspirational. It is an honor to serve as a vehicle for those stories.

What has been your most memorable assignment to date and why?

This is a very hard question to answer but I am proud to be the only news reporter who has swam underwater with tigers, ligers and orangutans. I did this at the Tigers Reserve in Myrtle Beach, SC. It was just an awesome experience.

What advice would you give other young women who are interested in the field of TV/sports journalism?  

Work hard, be willing to give up vacations and holidays, hustle, always keep learning and learn to fit everything into a carryon suitcase – ball gowns included!

With such a busy schedule, how do you stay fit and active?

I love group exercise classes – it motivates me to be with people and workout to great music. I enjoy kickboxing, crossfit, step and water aerobics. Whenever I am spending a few days in a city for work, I look up the nearest athletic club and find out how much a guest pass is.

Can you give us the inside scoop – what NFL team is your family cheering for each Sunday?

Both my husband and I were born and raised in Seattle – and all our extended family still lives there. I bleed blue and green – Go Seahawks!


If you could have lunch with any female past or present, who would it be and why?

It would be pretty fabulous to sit down with Susan B. Anthony. I would love to thank her for leading the charge on allowing women to vote, and hear her war stories from that experience. We owe so much to her! Queen Victoria of England would be pretty fascinating as well for similar reasons. Can I do it with both of them? Talk about the ultimate Girl Power lunch! 

What does "Be Bold" and "stepping out of your comfort zone" mean to you?

“Be Bold” means to constantly try something new and challenge yourself. It can be as simple as trying a new exercise class or committing to eat clean, or it can mean moving to a new city for a new job. I have relocated several times for my line of work, and although it can be scary and new, I am so thankful for those experiences. It teaches you to appreciate all cultures and locations, and to find friends wherever you are. My social circle has greatly expanded due to “stepping out of my comfort zone”. Life is an adventure – and every adventure makes you a better person and citizen.

What LUNA flavor coincides with your personality & why?

I am pretty partial to LUNA Protein Chocolate Peanut Butter  – I love the combo of chocolate and peanut butter and it’s great after a workout. 

Follow Megan on Twitter, Instagram and Facebook

Nicole DiCarlo of Team LUNA Chix Buffalo
Nicole DiCarlo of Team LUNA Chix Buffalo

How long have you been a member of Team LUNA CHIX?

I have been a member since April of 2014.

What inspired you to join the team

I was new to running and wanted a supportive yet non-competitive group to join. From what I heard about the LUNA Chix I thought it would be the best group for me to succeed.

What do you believe is the value of the CHIX program?

The program brings together women from so many different walks of life under the common bond of running. You learn so much from all the members, build lasting relationships, doing something healthy and help raise money for a great cause.

What's been the most memorable event/race during your time with Team LUNA Chix?

Completing my first half marathon –The Biggest Loser Half Marathon in August of 2014. I never dreamed that I would be able to run a 5k let alone even a mile. To complete a half marathon and see so many TEAM LUNA CHIX members cheering me across the finish line was just amazing. They were all so proud of me and I couldn’t believe what I had just accomplished.

What athlete do you look up to and why?

I am not a huge sports follower, but one athlete that has left a huge impression on me is Derrick Coleman, the full back for the Seattle Seahawks. He has a cochlear implant and I have a nephew that has cochlear implants.  I want him to be able to have all the same opportunities in life as anyone else. Seeing someone like Derrick Coleman make it to the NFL has made me realize my nephew will be able to do great things in life. I am not sure if this is looking up to an athlete, but I love that my nephew has someone like this to look up to. 

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life?

I think stepping outside of your comfort zone is doing what makes you feel uncomfortable or trying something you normally wouldn’t try. I think if you don’t challenge yourself with new things you will never grow as a person.  I have grown so much as a person since taking up running.  I now know I am capable of so much more than I have realized.

By taking on things that challenge me in life personally and professionally.  I have a list that keeps growing.

What LUNA flavor coincides with your personality and why?

Chocolate Dipped Coconut- this is my favorite flavor. I think this bar is a healthy sweet treat and being around my bubbly and outgoing personality is a sweet treat too 

Karen Hinkle of Team LUNA Chix Salt Lake City
Karen Hinkle of Team LUNA Chix Salt Lake City

How long have you been a member of Team LUNA Chix? This is the first year for the Salt Lake City Run Team so it's my first year too!

What inspired you to join the team? A friend told me about the team being established. I researched the cause and felt that this would be a great team to be part of - the ability to be part of something that was bigger than myself!

What's the value of the LUNA Chix program? Invaluable - this gives me the chance to get to know other women who share my values and push me to be a better me!

What's been the most memorable event/race during your time with the team? Race for Grief - great race for a great cause and I was able to take first in overall women! 

What pro athlete do you look up to and why?  Tara Summers - while she may not be considered a "pro" - she is a pro in my eyes.  She is a very good friend and talented runner that has pushed me beyond what I ever thought I could do!  She continues to support me in many ways!

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life? My entire life I have actually been pretty shy - being a part of TLC has given me the opportunity in many ways to do exactly that - "be bold" and "step out of my comfort zone".  As a team member I have been able to talk to many others about joining the team for our weekly team runs.  I have also been able to talk with fellow runners at different runs about the gear that I am wearing and the cause I am supporting.  Lastly, as I continue to push myself to be better and faster, I am stepping out of my comfort zone as I have set a goal to qualify and run in the Boston Marathon.

What LUNA flavor coincides with your personality and why?  White Chocolate Macadamia - I have always been told I am a sweet person, but I can be a bit nutty at times!

Join our Salt Lake City Run Team LUNA Chix on their next run! 

Meet Mel and Tori of Fellow Flowers
Meet Mel and Tori of Fellow Flowers

Since starting Fellow Flowers in 2012, over 25,000 women from across the country and world have joined Mel and Tori's movement. Their mission, from the beginning, was to create a space where women could honor, share and celebrate the reasons why they put one foot in front of the other, in running and in life. Their flower – a simple yet unmistakable symbol of connection – is becoming a familiar addition to races all over the country, worn by women who believe there is more to running than just our miles.

What is Fellow Flowers' mission?

Fellow Flowers is a women’s running movement that honors, shares and celebrates the reasons why women run, because we believe that every woman has a story and every woman runs with a purpose. We offer running flowers, apparel and products to inspire women who are putting one foot in front of the other, whether that’s in running or in life. We have built an amazing community for women to share their stories, build friendships and collectively, realize their true greatness and self worth.

Where do you see the movement growing in the next 5-10 years?

Over the next few years, our goal is to create and produce meaningful and memorable one-of-a-kind experiences for our growing community of women. These opportunities will range from small group coaching to virtual programming to girls getaway weekends in amazing locations throughout the country. Our vision for this is coming true with the launch of Rock Retreat Run, taking place in Scottsdale, AZ, November 5-8, 2015. Think running meets retreat meets girls getaway weekend. We’ll have three amazing days with women to learn, explore, run and create fearless connection with other women who get them. Our events are always all inclusive and open to any woman who feels like she’s either ready for her next adventure or is looking for something more. Our mission is to fill a void in the women’s running community, particularly for women who are hesitant to call themselves “runners” and we’re determined to do just that by embracing every woman into our community.

Tell us more about how running has transformed your community:

Friendship + Running = Transformation.

We are a women’s running community and movement that believes it is not just about the miles, but more so about the moments of transformation that running gives each and every one of us. We believe that every woman – no matter if she’s running her first 5K or if she’s been a runner for years – has a story. And we are on a mission to create the space where those stories can be shared.

We feel that our upcoming Fiercely United Virtual Run on August 29, 2015 is a perfect way to celebrate both friendship and running combined. Whether women live miles apart or can run together side by side, our goal is to have as many women running with flowers in their hair, all across the country and world on that day. We always say that when you run with a flower, you never run alone and this race epitomizes that philosophy.

What is your most memorable race-to-date and why?

Tori: I’d have to say it was the 2011 Cellcom Half Marathon. The race where a group of our friends all wore orange gerber daisies in our hair for the first time. I didn’t run those 13.1 miles next to anyone, but I had so many reasons, purposes and stories within me that I was celebrating along the way. The flower just so happened to be the perfect way to connect all 14 of us. I remember coming around the last corner in the finish shoot and crying tears of joy for the opportunity to be there with all of those women. And from that day Fellow Flowers was eventually born.

Mel: My Declare It Day goal for 2014 was to run a half marathon in under 1:55. During the months leading up to my race, I trained harder than I ever had and really committed myself mentally, as well as physically. I came across the finish line at 1:48 in complete disbelief that I had crushed my goal by that much. I was extremely proud, and my husband and girls were there cheering me on, making it all the more sweet.

If you could run alongside any female past or present, who would it be and why?

We have the honor of running alongside hundreds of women throughout this country and we consider it a privilege to be part of their story and part of their lives. Our passion is fueled by real and honest women who are out there setting goals, defying odds, overcoming challenges and serving as extraordinary examples of what we’re capable of when we just try…and go for it.

And honestly, knowing so many phenomenally unique women, each motivated by her own personal reasons, it’s impossible to choose just one. We like to think we can run with them all, in stride or in spirit. The power of Fellow Flowers is in the fiercely united spirit of our community. Why run alone when you can run united with thousands.

What does "Be Bold" and "stepping out of your comfort zone" mean to you?

Tori: To me, “Be Bold” means showing up. Putting yourself out there despite fear, uncertainty, risks or questions. Stepping out of my comfort zone means that I feel the fear and do it anyway.

Mel: To me, the essence of ‘be bold’ is unapologetically being your authentic self and giving yourself permission to step into your power, beauty and dreams. Being bold takes courage and it takes believing in yourself. It will also mean ruffling a few feathers along the way. When you’re bold in who you are, not everyone is going to agree with your perspective. The key is realizing that as long as you are living a life fully aligned with your values, they don’t need to.

What LUNA flavor coincides with your personality & why?

Tori: Lemon Vanilla. For starters, this is my favorite Luna bar due to the flavor combo because it’s the perfect blend of tart and sweet. Lemon always makes me think of sunshine and fun, which definitely fits my personality. Yellow just so happens to be my favorite flower to run with as well.

Mel: Chocolate Dipped Coconut for sure! I love the simplicity of combining two of my favorites - coconut and chocolate - and the taste is perfection. The only hard part is trying to hide them from my husband and kids because they love this flavor too!

Meet Susanna & Elaina of 4Corners
Meet Susanna & Elaina of 4Corners

San Diego and Bali’s coveted residential and commercial interior design team, 4 CORNERS International Design Concepts is a sister duo lead by San Diego natives, Elaina Myers and Susanna Samaniego. Splitting time between North County San Diego and Bali Indonesia, the sisters boast a portfolio of award winning designs from beach bungalows in the far east to million dollar estates on the west coast. With access to imports from the unique markets of Bali, the sister's effortlessly illustrate worldly travel to local living—a signature look seen frequently on Fox 5 Design Segments, style blogs and numerous interior design publications.


What inspired you to create 4 Corners?

Susanna: I was looking for something to fuel my passion to be creative! I needed something a little bit more than what working for "the man" was providing for me. I always saw myself owning my own business and when the stars aligned for my sister and I to take this leap of faith, it was a no brainer. We have been on a creative roller coaster ever since, and I couldn't be more happier about it!

Elaina: The desire to be my own boss and make my own rules and a love for design and the creative process.

How would you describe your dynamic as sisters and as business partners?

Susanna: A popular question for us sisters! I would describe it with one word: Diamond- interesting in shape, sometime rough, mostly smooth. Transparent, strong and beautiful! Rare too! (We're lucky!)

Elaina: We have a healthy dynamic. As sisters we do the usual sisterly things- borrow each other's clothes, tell each other straight up what we think, laugh over silly things and argue over silly things. As business partners we're supportive of each other. There is a loyalty there that is very comforting and makes me feel more confident in my work, knowing that Susanna has my back no matter what.  

Where/what/who is your main source of design inspiration?

Susanna: I find design inspiration in a lot of places. My hometown, San Diego inspires me (the beach, the sand, the sunsets, the hikes). I also refer to design magazines and websites quite often for inspiration. And then my boyfriend Tyler inspires me daily. He, too, is a designer and the way his brain works is amazing!

Elaina: I love looking at magazines and design books and I'm a big Pinterest girl. I love studying images of different spaces, seeing what other people are doing. Nature is also my big inspiration. I live in Bali where there is amazing natural beauty. The rice paddies, the beaches and the volcanoes. It's such a dynamic island. I'm also inspired by certain people in my life, their spirit and energy. I'm very blessed to have wonderful friends and family that inspire me daily.

What have been the biggest opportunities and challenges starting your own business?

Susanna: Lots of up hills and down hills!! We are still walking it through. The tough parts for me is staying afloat and believing in our long term vision.  There are days that I want to quit, but I am quickly reminded of my freedom, creative opportunities and awesome partnership!  The opportunities that are presented to us daily are still blowing my mind.  I some times find myself in situations or moments during my day where I think to myslef, "Ha! This is so much fun! Sure beats sitting behind a desk!"

Elaina: Moving to Bali and starting our business both in California and Bali was a huge opportunity and a big challenge at the same time. I was dealing with language barriers and massive cultural differences and I just had to figure it out. I learn best by diving in and making mistakes and learning from them. I now speak the language and I have wonderful relationships with the beautiful artisans here in Bali. That's been a huge opportunity for us. 


As female entrepreneurs, what's the most important piece of advice you can impart to other women who want to accomplish their goals and follow their passions?

Susanna: This may be the obvious, but it's SO true. Dont Quit! Keep at it! Work hard and be nice. 

Elaina: First you have to recognize what makes you happy, be clear about it and then you have to let go of any fear and trust in yourself. It can be scary and difficult at times but just keep at it. It takes time to build something. See it through. 

If you could have lunch with any female past or present, who would it be and why? 

Susanna: Audrey Hepburn! She has always inspired me not only with her talent, but with her delightful presence she always had!  She is a style icon in so many ways and to sit for an hour and have lunch with this woman would be dream come true!  The way she carried herself was impeccable and still in style!

Elaina: I would have lunch with my great grandmother, Bibi. She died when I was too young to know what I know now. She had such beautiful style and her home in Mexico City was incredible, I still remember it. I would love to sit down with her and hear her stories. Hear what inspired her. I think knowing about your ancestors is important in better understanding yourself. I like to think that she and I have a lot in common. 

What does "Be Bold" mean to you?

Susanna: Being bold to me is breaking the rules, and thinking outside the box. Using statement pieces in my work and making statements in my life! Not being afraid of what the masses will think. This was hard for me when I first started our business. I am still working on it. But I have gotten much better. It was once I started peeling back the layers of what others thought  when I slowly started to feel bold and brave and discovered my own self worth. That's also when good design happens!

Elaina: Be Bold to me is to be fearless. To do the wild things that you think about doing with no care as to what others may think.

What does "stepping out of your comfort zone" mean to you?

Susanna: It was once I started to realize my value and worth, that I was finally confident with stepping out of my comfort zone. Again, I feel like this is when good things happen.

Elaina: It means doing something in a way that feels foreign and a little scary but that you somehow know is the right way to go. It's inviting change into your life. 

What LUNA flavor coincides with your personality & why?

Susanna: I'm a Honey Salted Peanut gal! I can be very nice and smooth but every once in a while I have a salty bite! (which is a good thing, right??)

Elaina: Nutz Over Chocolate. Sweet and salty in one. It's a balanced flavor, it feels healthy and naughty and the same time. A bit of both is important. 

Carrie Atwood of Team LUNA Chix Seattle
Carrie Atwood of Team LUNA Chix Seattle

In 2012 our Team LUNA Chix season was just starting. It was my 6th season with the local team and my first season as co-leader. We had just returned from a fabulously fun time at LUNA summit, I was three weeks away from racing in the ITI Cross World Championships and I went for a bike ride with a member of the Team LUNA Chix Seattle Cycling team.  It was on that ride that I noticed something wasn't quite right. The following week consisted of a first place finish in a mountain bike race, my 38th birthday and the loss of vision in my left eye.  I also found out I had a brain tumor and I was going to have brain surgery.  


The same day I found out, the team had already planned to meet for photos for the website. I confided in two teammates that day, and I told the rest of the team shortly there after. The love and support I received from my LUNA teammates, the LUNA participants and LUNA corporate was amazing. The LUNA Chix swooped in and took care of me and my family. The teammates took over the leadership duties, they provided weeks and weeks worth of meals, they comforted me in the scary days before surgery and they made me laugh and heal in the days after. The doctor even gave them permission to help me hobble around while still in the hospital - a task given to only the most trusted and capable individuals. I had never felt what it was like to be part of a community.  Sure I knew what it meant, and I lived in one, but it wasn't until I was in this place of need, did I truly understand what it meant. The LUNA Chix are community.  

Two weeks after surgery, my husband took me to the gym and I peddled on a recumbent bike for 20 minutes and then slept for 3 hours! Recovery was hard, but the 6 weeks of daily radiation treatments were exhausting.  My family, friends and the LUNA girls helped me through it all. They were there for all of my first post surgery races including a half marathon PR (personal record) the following summer! I'm not as competitive these days but I still take my role with the LUNA Chix as seriously as I did that first season over 8 years ago and I try to give to them as much as they have given to me!

Read more of Carrie's story at

Meet Designer Shelby Olson
Meet Designer Shelby Olson

In honor of National Packaging Design Day on May 7th, we're so excited to introduce you to Shelby Olson, LUNA Bar's own incredible designer!

How long have you been a designer for LUNA? 7 awesome years

What was it like seeing packaging you designed on shelf for the first time? Really fun!! I love being in different parts of the country and suddenly coming upon a LUNA Bar in random places. Like little Easter eggs reminding me of my work.

Where do you get inspiration for packaging design from? A lot comes from traveling, seeing new places and products with fresh eyes. Wandering the gourmet chocolate aisles in stores. The colors and beauty in nature. Oh, and really good coffee.

What packaging project are you most proud of? That’s hard to say. I’ve gotten the opportunity to work on several amazing brands at Clif Bar. I definitely have a special place in my heart for LUNA though.

How long does it take for packaging ideas to go from concept to shelf? It can take a few months or up to a year depending on the amount of change a package design goes through. 

What LUNA flavor coincides with your personality and why? I’d have to say Chocolate Dipped Coconut. I’m a huge fan of anything coconut (reminds me of being somewhere tropical) and I love the teal, ocean blue color. All in all, a very happy flavor.

Life after LUNAFEST: Jen McGowan
Life after LUNAFEST: Jen McGowan

Award-winning filmmaker Jen McGowan has quickly become one of the most on-the-rise directors in entertainment after several years of hitting the festival circuit with her critically acclaimed short films, including LUNAFEST back in 2011 with her film Touch. Through a producer she met at LUNAFEST, Jen was able to secure support for her first feature-length film. In March 2014, McGowan premiered her feature film directorial debut, KELLY & CAL, at the renowned SXSW Film Festival and received the Gamechangers Award - past recipients include Hannah Fidell (A Teacher, SXSW 2013), Megan Griffiths and Amy Seimetz (Eden and Sun Don’t Shine, both SXSW 2012) and 2014 Keynote Speaker Lena Dunham (Tiny Furniture, SXSW 2010).

Jen's latest film is about a punk-rocker turned suburban mom, Kelly (Juliette Lewis), who is nostalgic for a life she can no longer have and uncertain of a future she doesn't yet fit in. Seventeen-year-old Cal (Jonny Weston) is frustrated at his lack of control over the hand he's been dealt. When the two strike up an unlikely friendship, it's the perfect spark needed to thrust them both back to life. The film is being released by IFC Films and is hitting theatres across the country on September 5. Jen's unique storytelling, creativity, and boldness have allowed her to continuously develop films that will change the landscape of movie making in the years to come.

Heather Schimmel of Team LUNA Chix DC
Heather Schimmel of Team LUNA Chix DC

How long have you been a member of Team LUNA Chix?

I'm in my 7th year as a member of Team LUNA Chix DC Tri.

What inspired you to join the program?

As my husband and I thought about expanding our family, I realized I was about to lose my only tri training partner. While I had several female friends to run with, I knew I would be lonely while swimming and biking if I didn't do something to expand my network of active women.

What's the value of the Chix program?

The community of positive, supportive women that Team LUNA Chix builds. Initially, this community helped me fend off the isolation that is all too common with early motherhood. It provided a reason to find time to invest in myself and figure out how to find time to keep being "me" and not just someone's mom, wife, boss, employee, etc. Over the years this community has lifted me up in innumerable ways from the simple (balloons on my birthday at the track... us December babies often have our celebrations overlooked) to the more complex (hugging me while I ugly-cried about a crushingly disappointing race and refusing to let me ignore the strength it took to get across the finish line). The deep, in-depth conversations about life that inevitably come from miles together on the road or trails have always been the way I've built close friendships. The team expanded the number of like-minded, positive, driven women I've had the pleasure to meet and grown my community far beyond my expectations. 

What's been the most memorable event/race during your time with Team LUNA CHIX? 

Savageman was the most memorable event I tackled personally during my time as a member of the Chix I never, ever would have taken on this crazy hard race as my first Half Iron distance tri without the support, encouragement, and company of fellow LUNAs.

That said, the most memorable team event was the Nike Women's Half marathon. Working the LUNA booth and having the opportunity to meet so many women who were conquering that race was amazing. I got to see 15,000 women reach a role, got to participate in all facets of a sport I enjoy (especially meaningful 2 weeks after the Boston Marathon bombing), and further exposed our participants to LUNA (a few volunteered at the cheer station and in the booth). That event is girl power on steroids and it was so fun to be a part of it!

What pro athlete do you look up to and why? 

Margie Shapiro. She's been my coach for nearly 10 years and is the first coach I've ever had that focuses on what I *can* do and my strengths as opposed to my areas of weakness that need to improve. It's amazing how good she is at combatting the negative/fearful voices in my head. Beyond her support of me personally, I look up to her because she balances her pro career with motherhood beautifully, has weathered ups and downs with grace and appreciation for her gifts, and she always looks for opportunities to lift others around her. She's 100% real at all times and I think that's awesome.

What does "be bold" or "stepping out of your comfort zone" mean to you and how have you lived out either of these mantras in your own life?

Being willing to fail. Committing to something 100% when you don't know how it's going to play out. Boldness is taking on the challenge with such vigor that there is no safety net - you push your limits and if you fail, you find the lesson for next time. Or, you soar and accomplish something beyond what you felt was possible. 

To be honest, I'm still working on living this mantra. I'm a risk manager by nature and thus, while I've always been willing to take on some big, crazy challenge that pushes me, there's a voice in the back of my head going through all of the reasons it might not work and what I need to do to mitigate against the failure. Work/train harder. Manage my pacing. Read everything I can. Silencing this voice is my mission, but I'm a work in progress.

What LUNA flavor coincides with your personality and why? 

Honey Salted Peanut - I'm a little bit sweet, salty, and nutty.

Team LUNA Chix

Team LUNA Chix brings together women interested in learning new sports, staying active and inspiring others to do the same. TLC consists of 14 Local Teams, including women at all levels and the Pro Team which includes 6 of the country’s most amazing (and winning) professional athletes. Together the teams train, compete and support each other, while also fundraising for the Breast Cancer Fund

Connecting Women Through Film

LUNAFEST is a traveling film festival of award-winning short films by, for, and about women. Every screening raises funds and awareness for local women’s nonprofits and LUNA’s beneficiary, the Breast Cancer Fund.

Upcoming Events See All

Causes We Support


Only 1 out of 10 women with breast cancer have a genetic history of the disease. Breast Cancer Fund is working to find and eliminate environmental causes of breast cancer.



Educates parents, supports protective policies, and engages communities to create healthy environments where children and families can flourish.